London as the stage and Hermès as the host. The rest? All surprises. The experience “Hermès: Step into the Frame” awaited us. A cocktail of the universe of Véronique Nichanian and the history of Hermès that tastes like a celebration that will be remembered for a long time in the world of fashion.
A giant neon waited for us at the door of the place where we got the appointment.
Step into the Frame welcomed us to sort of Hermés theme park where the most important thing was to enjoy. To start a fashion show of the Spring Summer 19 collection with models of the likes of Adam Clayton and Lennon Gallagher, right after, the madness began. A corridor full of neon lights welcomed us to a universe in which, with the history of Hermés as the base, the attendees could enjoy experiences and a unique and different night.