This website uses cookies to give you the best user experience. If you continue browsing you are giving your consent for the acceptance of the aforementioned cookies and the acceptance of our cookies policy.

Step Into The Frame

London as the stage and Hermès as the host. The rest? All surprises. The experience “Hermès: Step into the Frame” awaited us. A cocktail of the universe of Véronique Nichanian and the history of Hermès that tastes like a celebration that will be remembered for a long time in the world of fashion.

A giant neon waited for us at the door of the place where we got the appointment.

Step into the Frame welcomed us to sort of Hermés theme park where the most important thing was to enjoy. To start a fashion show of the Spring Summer 19 collection with models of the likes of Adam Clayton and Lennon Gallagher, right after, the madness began. A corridor full of neon lights welcomed us to a universe in which, with the history of Hermés as the base, the attendees could enjoy experiences and a unique and different night.

Hermès S/S 2019 men’s collection.
Lennon Gallagher walking the runway at Hermès: Step Into The Frame.
Welcome to Hermès: Step into the frame universe.
Primal Scream surprise performance at the Step into the frame event.

Londres como escenario y Hermès como anfitrión. ¿El resto? Todo sorpresas. La experiencia “Hermès: Step into the Frame” nos esperaba. Un cocktail del universo de Véronique Nichanian y de la historia de Hermès que sabe a celebración que será recordada durante mucho tiempo en el mundo de la moda.

Un neón gigante nos esperaba en la puerta del lugar donde nos dieron cita.

Step into the Frame nos daba la bienvenida a una especie de parque temático de Hermés donde lo más importante era disfrutar. Para comenzar un desfile de la colección Spring Summer 19 con modelos de la talla de Adam Clayton y Lennon Gallagher y, justo después, comenzó la locura. Un pasillo lleno de neones nos daba la bienvenida a un universo en el que, con la historia de Hermés como base, los asistentes pudimos disfrutar de experiencias y una noche única y diferente

Hermès S/S 2019 men’s collection.
Lennon Gallagher walking the runway at Hermès: Step Into The Frame.
Welcome to Hermès: Step into the frame universe.
Primal Scream surprise performance at the Step into the frame event.